Let’s go the DIGITAL way

Who doesn’t know Ray Tomlinson? The man who sent the first email, initiating the journey of electronic communication, and opening a gateway to a whole new channel for e-marketing.

But, I’m sure not a lot of us know about symbolics.com, the first ever domain name, registered in the year 1985. Followed by the first ever website dedicated to information about World Wide Web which went live in 1991.

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All about BTL

When it comes to advertising your brand, today, there is a plethora of option to exploit. Ranging from the giant ATL advertising, to the recent fad of social media. Print advertising, television commercials, social media paid advertising, etc. are a few to name among.

As agreed, these giants are excellent when it comes to exposure. Excellently, they put across your message to the mass audience. But, how well do they physically engage your target customers?

That’s where BTL (Below the Line) advertising agency comes into play. BTL advertising plays on one-to-one basis with your consumer, using less conventional methods of advertising to interact with the target consumer. Handing out bills, stickers, POSMs, or giving product demos, or live activations that include sampling of your product. It’s the most sensible form of advertising to increase customer outreach.

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